If you are a small and medium-size business owner, then digital marketing is the best way to promote and advertise your product and services online. It will also create brand awareness. Digital marketing offers several advantages to their customers. If you will choose a TV or offline another mode of advertising, you have to invest huge money for this purpose, but digital marketing does not require lots of money for this purpose. You can easily make plans for a successful online marketing campaign using digital media within your budget. It offers different types of inexpensive methods in comparison to other modes of advertising channels such as Radio, Banner, TV, etc. A well managed and well planned digital marketing campaign can reach a huge audience at a lower cost than the other marketing tools.